ACTIVITY: connecting

Over the next week, try to apply the principles we have covered in this section:

  • creating a good first impression (posture)
  • building trust – the 5Cs
  • Cialdini’s persuasion triggers:
    • commitment and consistency
    • scarcity (FOMO – Fear Of Missing Out)
    • alike / liking
    • reciprocity
    • conformity / social proof
    • authority / expertise

Consider creating your own checklists of approaches you will use for any meetings that you have scheduled.

Share your experiences in the comments below.



Don’t mark this topic as complete until you have consciously practised applying these principles.