In 2004, Blockbuster was worth $5 billion.

“Netflix are [not] even on the radar screen in terms of competition.”

Blockbuster CEO in 2008

In 2010, Blockbuster went bankrupt.

In April 2020, Netflix was worth $196 billion


The Reticular Activating System (RAS) is a bundle of nerves at our brainstem that filters out unnecessary information so the important stuff gets through. The RAS is the reason you learn a new word and then start hearing it everywhere. It’s why you can tune out a crowd full of talking people, yet immediately snap to attention when someone says your name or something that at least sounds like it.

When you start researching potential areas of opportunity, your RAS takes note. If you were to read an article on, say, the use of AI in healthcare, you would be much more likely to notice a news item on doctors using computer to aid diagnosis. 

“Luck is what happens when preparation meets opportunity”